Every number below — KPIs, the health score, campaign recommendations, budget allocation — comes from the same deterministic analytics engine that runs on real customer accounts. Nothing here is scripted or hand-typed.
Revenue
₹0
Ad Spend
₹0
ROAS
0.00x
CAC / CPA
₹0
Orders / Conversions
0
AOV
₹0
CTR
0.00%
CPC
₹0
Conversion Rate
0.00%
Profit Estimate
₹0
Money at Risk
₹11.25K
estimated monthly opportunity across every issue below
Creative fatigue
MEDIUM confidence₹11,250
2 creative(s) in FATIGUING or FATIGUED health — CTR meaningfully below the account average. See Creative Intelligence for the per-creative breakdown.
What should I do today?
Keep current allocation; no material issues detected this period.
All campaigns are within range of their targets and the account average — no campaign meets the threshold for a REDUCE, PAUSE, or OPTIMIZE call.
Performance Health Score
A deterministic score from your account's own metrics — never randomly generated. See the breakdown below for exactly how it's calculated.
How this was calculated
Your ROAS declined 100.0% over last 30 days (4.37x → 0.00x), primarily driven by declining click-through rate (CTR fell 100.0% vs the prior period (2026-08-19 to 2026-09-17) (1.38% → 0.00%), often an early sign of creative fatigue.)
Top problems detected
Declining click-through rate
HIGHCTR fell 100.0% vs the prior period (2026-08-19 to 2026-09-17) (1.38% → 0.00%), often an early sign of creative fatigue.
Conversion rate declining
HIGHConversion rate fell 100.0% vs the prior period (2026-08-19 to 2026-09-17) (2.16% → 0.00%) — traffic quality or landing page friction is the likely driver.
Prioritized recommended actions
Keep current allocation; no material issues detected this period.
LOWAll campaigns are within range of their targets and the account average — no campaign meets the threshold for a REDUCE, PAUSE, or OPTIMIZE call.
An exact, non-fabricated attribution of the ROAS change above — CPM, CTR, CVR, and AOV always sum to the full change, no residual left unexplained.
Not enough activity in one of the two periods (zero impressions, clicks, conversions, or revenue) to break this ROAS change down by driver.
Type a real question about this demo account below. Answers are grounded in the exact data above — nothing is improvised.
| Campaign | Spend | ROAS | CPA | Recommendation |
|---|
Recommended monthly reallocation based on each campaign's own historical ROAS.
Best, weak, and fatigued creatives — classified from real spend, CTR, and ROAS.
Founder Story Video
ROAS of 178.86x is 76% above the 101.68x average across all creatives.
Carousel - Bestsellers
ROAS of 148.75x is 46% above the 101.68x average across all creatives.
Static - UGC Testimonial
ROAS of 142.00x is 40% above the 101.68x average across all creatives.
Video Hook 1
ROAS of 114.60x is in line with the 101.68x average.
Video Hook 2 (Fatigued)
Running 105 days with CTR of 0.70% — well below the 2.60% spend-weighted average. Classic fatigue pattern; refresh the creative.
Static - Ingredient Highlight (Fatigued)
Running 93 days with CTR of 0.61% — well below the 2.60% spend-weighted average. Classic fatigue pattern; refresh the creative.
How fast this account needs to launch new creative to stay ahead of its own observed fatigue rate — derived from its real creative history, not an industry benchmark.
Launch Velocity
Active creatives
6
Launched last 30 days
0
Recommended / month
2
Creative gap
2
behind pace
Based on 2 fatigued creative(s), this account's median time-to-fatigue is 99 days. Keeping your 6 active creative(s) ahead of that decay rate needs about 2/month — you're currently launching 0/month.
Production Mix
Breakdown of active creatives by the format you've tagged them with. Tag creatives on the Creative Intelligence page to sharpen this.
Lumina Skin Co. is a fictional competitor used only to illustrate this feature — in your own account, this pulls real ad data on your real competitors from Meta's public Ad Library.
Ads found
6
Currently active
4
Launched last 30 days
4
Found 6 ad(s) in Meta's Ad Library, 4 currently active. 4 launched in the last 30 days.
They've launched 4 more creative(s) than you in the last 30 days.
Recurring words in their ad copy
Creative Brief Generator
Grounded in Glowly's own best-performing creative headlines and copy — not invented from scratch.
Connect your own Meta or Google Ads data — or just upload a CSV — and get this same analysis on your real numbers in minutes.